Category: Leadership

The Four Seasons of Business Growth – 5 of 5

TRANSCRIPT

In this fourth and final video about understanding your business season, we’re going to talk about the fourth stage of growing any business, your winter or your legacy.

The three key ingredients for leaving a positive legacy at your organization are succession, mentoring, and empowerment.

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The Four Seasons of Business Growth – 4 of 5

TRANSCRIPT

What does an organization look like that’s about to maximize it’s talent and explode its growth? Imagine Ray Kroc as a multi-mixer milkshake salesman, going in to talk with the McDonald brothers. What did he see in that organization that helped him know, this thing is about to take off?

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The Four Seasons of Business Growth – 3 of 5

TRANSCRIPT

Continuing in our conversation about understanding your business season, in this video we’re going to talk about the second of four business seasons, your summer or launch. As a business consultant there are three key indicators that let me know that an entrepreneur is ready to start a business. These indicators are passion, experience, and a unique methodology.

Now there’s a big difference between an idea and a passion. The problem with ideas is they come and go, you might do them, you might not. A passion is a lot more than that. The word passion actually comes from Latin pati which means to suffer. Do you love that idea so much that you’re willing to suffer for it?

The second ingredient in your launch or summer season is experience. There’s a great story about two wood cutters that have a competition to see which one can cut more wood. One of them is an old man, the other is a young man. At the end of the day they stack the two piles of trees together to see who was able to create more logs. The old man’s pile was three times larger than the young man’s pile, and the young man said, “How is this possible? “I’m stronger than you, I’m talented. “How did you get three times the amount of wood “while you were off taking breaks every hour?” And the old man said, “Oh, I wasn’t taking breaks, “I was sharpening my ax.” You can have all of the talent in the world but if you don’t have experience it’s very difficult to grow a business.

The final indicator that you’re ready to launch a business is what I call a unique methodology. In the education system we’re taught to have a great balance, you know? I need to get a B-plus average across all of these fields. In business, that’s not as important. What’s important is can I do one thing exceptionally well? And it’s those organizations that really create that unique methodology to do one thing exceptionally well that do great in our economy. Think about going into a Home Depot or a Lowe’s. When you go into one of those stores what’s interesting is they’re all set up pretty much the same. There’s an electrical aisle, there’s a plumbing aisle, there’s a lumber aisle, and even if I drive a hundred miles and go to a different Lowe’s or Home Depot they’re going to have basically the same format. Well what they’ve discovered is a great recipe to stock the shelves and to build their stores. When you’re launching your business, do you have a recipe that can be multiplied or recreated like a Home Depot or a Lowe’s?

If you have a passion to grow your idea into a business, and you also have the experience necessary to overcome obstacles and hurdles in running that business, and you have a unique methodology, a playbook, that can give you exceptional results, it’s pretty good indicator that you’re ready to launch a business.

In the next video we’re going to talk about leveraging or maximizing your business in the fall, or leverage, season. If you want to maximize your business launch check out Growability.net and get a copy of the Growability Workbook. This workbook is designed to help organizations grow leaders, and leaders grow organizations. While you’re there, check out the daily business question video blog where you can get answers to common and not-so-common business questions delivered directly to your email inbox.

The 4 Seasons of Business Growth – 2 of 5

TRANSCRIPT

Okay, continuing our conversation about the four seasons of business growth. In this video, we’re going to talk about the first of those seasons. The spring or the learn season.

I can always tell an entrepreneur that’s in the learn season because they’re primarily talking about the idea. What is the big idea? How am I going to change the world? One time I was at a business seminar for a very well known business author. At the end of the presentation, there was a time for Q&A. A man raised his hands and he started asking the question, what do I do if I have a phenomenal business idea for the auto industry? He was asking basically, how can I sell my idea without putting any work into it and make millions of dollars from the great idea. What the speaker said was, in essence, continue to follow your dreams. What I wanted to say to the man was, your idea isn’t actually worth anything. Until you put legs on an idea, it’s just an idea.
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The Four Seasons of Business Growth – 1 of 5

TRANSCRIPT

Hi, I’m Joshua MacLeod. Founder of the Growability model. Did you know that there are 12 fundamentals necessary for cultivating health and accelerating growth at your business? Today we’re going to talk about the first fundamental, understanding your business season.

When my wife Sarah and I bought our first house, everything was perfect. Except this one little spot in the front yard where there was no grass growing. Apparently the builders have dumped some debris and things in the front yard when they built the house and so, the grass hadn’t grown. I researched the internet, I looked at what kind of grass seed to get in our area, I looked at how to aerate the lawn, I got the grass seed, I got the fertilizer, I aerated and then I began to water the lawn. After two to three weeks, nothing happened. Four weeks, nothing happened. And I was so frustrated because I had done all of the right things and still, the grass wasn’t growing. What I learned is that if you plant grass in late summer when it’s really hot in Tennessee, there’s no chance that you’re gonna get your grass to grow.
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